Marketing Toolkit

We're committed to providing tools you can use, regardless of your level of marketing experience. Most people think promoting their business with ads is marketing; in fact, it’s much more than that. Essentials of Marketing provides a snapshot overview of good marketing.

The practical, promotional ideas you’re seeking are found in the sections to the right—tried & true marketing tactics, involving your customers and word-of-mouth advertising.

We encourage you to promote your Green Business status by displaying the Green Business logo on your promotional materials. For best results, don't just use the logo alone. Business who share what they are doing to be green, or share why they are a green business, get the most positive feedback from their customers.

Our Do-It-Yourself Green Business Campaign can help you tell your green business story — which gives greater meaning to the logo. The campaign is ready to customize with your own photos, story and business branding.